Evolution



A few years ago, Marketing was all about having a physical product and store where consumers could walk in and enjoy your services. If marketing personnel were asked what they thought would be one of the sure ways to make businesses profitable, they probably would have said opening more shop outlets in different geographical areas to meet the growing demand.

Few years on, marketing has taken a whole new form, which has changed most of the concepts surrounding the principles of profitability and growth. Now you do not necessarily have to have a huge shop or office to run a big successful business. All of your business could be as little and mobile as your mobile phone.

With the growth and fast changing technology space, you could serve a global market at your own comfort. By that I mean you can literary be sitting on your toilet whiles  conducting business transactions around the globe. How cool is that?

Due to the fast pace at which technology is changing, marketers and for that matter business owners or whoever is willing to be successful needs to constantly change (I mean daily), if you really want to be on top of your game.

The most successful people in the world are people who accept and adopt technology as a part of their lives. Most people have made more profit on various social media platforms than they could have made working in a physical store or sitting in an office.

As a result of how influential technology is to our success, there is the need for everyone to know at least the  basic principles of digital marketing. With the knowledge of the digital world, trust that you might be able to achieve half of what you aim for, either by working for someone or managing your own business.

Our lives have never been easier, you can host a blog,server,app,website etc...all at the comfort of your couch. This blog post I am writing was done with my phone, using my mobile data. I can literally create websites, market my business and monitor my campaigns without having to leave my bed.

Technology is great and a huge blessing to us, nevertheless, just as we speak about money ( money should not control us, we should rather control it), same should also be said about our use of technology. At all times we should always be in the control seat when it comes to using technology and at no instance should we let technology control our conscience, thoughts,beliefs and judgments. Despite the benefits to be gotten from technology, it can also be the source of your downfall.

Be wise, embrace change but don't let the change change your conscience.